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PPC Funnel: Tactics for Every Stage of the Journey

Single Grain

Social Media Ads : Ads on platforms like Facebook or Instagram that start to engage users with interesting content. Consideration: Retargeting Ads : Ads targeted to users who have already shown interest in your product or visited your website.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth. Powered by Blogger.

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Marketing Automation Trends for 2010

LeadSloth

Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Marketing Automation enables delivery of appropriate messages, emails, website personalization – all designed to drive a “right-time” interaction with sales.