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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Doubleclick. Facebook Ads.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. So what about ad networks?

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The Top 10 Marketing Attribution Software Solutions

Oktopost

Especially, for lead generation. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. The YouTube ad would get 100% of the credit for that conversion. Facebook Vs. Google. Combined, Facebook and Google dominate 58% of digital ad spending.

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Ad Tracking: What It Is & How to Do It

Hubspot

For example, if you were to run the same ad on multiple websites and wanted to know which one generated the most clicks, you could define the two different websites as sources in the UTM parameters of your links. When used correctly, tracking pixels can help optimize your ads and get them in front of a receptive audience.

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A Brief History of Online Advertising

Hubspot

1994: The first banner ads appear. The age of banner ads had officially begun. Wired magazine's former online off-shoot HotWired for introducing the world to the enduringly ubiquitous banner ad. HotWired was a digital publication, and it needed a way to generate revenue to pay its writers.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

There are primarily two kinds of ads to choose from – display ads and native ads. Display ads are the ones that clearly stand out on a page as a hard sell. On the other hand, native ads are ads that appear as part of the design and flow of the webpage they are displayed on. Top 3 Ad Networks.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 92% said they personally use LinkedIn, versus 56% on Facebook.