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Ad Tracking: What It Is & How to Do It

Hubspot

Advertisers now have access to a wealth of granular ad tracking data for every single campaign they run -- so much data, in fact, that most marketers need to spend significant time sifting through dashboards to determine which points actually matter to their bottom line. DoubleClick Ad Tracking.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?