Moz

MARCH 31, 2019

Google — and other search engines — use these votes to rank web pages in search results. This is the popularity part of Google’s algorithm, described in the original PageRank patent. But Google doesn’t stop at using links for popularity. Most marketers understand that links to websites count as “votes” on the web.

Relevance 68

Relevance PageRank SEO Google 68

Hubspot

MAY 19, 2010

They primarly link to other web pages, but can also reference images, documents, audio, or movie files. Using a Tracked URL Tracking tokens allow marketers to track traffic for a specific marketing campaign such as paid search, banner ads, email blasts or newsletters. Hyperlinks are references to resources on the web.

PageRank 28

PageRank Marketing Analytics Tools Banner Ads Blast Campaigns 28

seo.co

FEBRUARY 16, 2023

Because these links don’t pass PageRank from one domain to another, they’re treated with less scrutiny than off-site links. For the most part, these are intended to serve as navigational tools, giving users the chance to easily find your other posts and also to help Google understand how your internal pages relate to each other.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105

seo.co

MARCH 30, 2022

Because these links don’t pass PageRank from one domain to another, they’re treated with less scrutiny than off-site links. For the most part, these are intended to serve as navigational tools, giving users the chance to easily find your other posts and also to help Google understand how your internal pages relate to each other.

Paid Content 98

Paid Content Webinar Metrics SEO Ad Building 98