Banner Ads, CPC, Display and Dwell

3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

OCTOBER 8, 2014

First, of course there was a lot of talk about how programmatic ad buying will continue to grow as publisher revenues and the public interest in banner ads shrink. For example, Outbrain is creating totally new content-based modules that will replace the traditional banner ad. Can brands create stories people love?

Advertising Agencies

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Outbrain’s Best of 2020: Case Study Edition

Outbrain

DECEMBER 28, 2020

Our new in-article product suite, Native Awareness+ , is not yet available in all markets, but the first campaigns already prove that it is meeting the high expectations of the industry: combining the best of display, social, and native ads in one product. When was the last time you saw such a high CTR from a traditional banner ad?

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B2B Marketing Zone

3 Ways Brands Can Succeed As Advertising And Technology Evolve

Outbrain’s Best of 2020: Case Study Edition

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