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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

You can promote white papers via content syndication services , such as Outbrain or Zemanta, which provide efficient cost-per-lead programs. These firms partner with online publishers to support content only, helping companies in their lead generation programs. Lead Nurturing. Industry Associations.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. Nurture existing leads. There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO.

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Cost models- CPM, CPA, CPL.

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8 B2B Digital Marketing Case Studies to Inspire You

Single Grain

billion monthly impressions earned from its partners’ lock screen programs to identify positive industry trends, which showed that lock-screen campaigns have: An average CTR of 0.28% (much higher than the.04% Message Ads: They then used message ads to directly invite those prospects to sign up for a demo.

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56 Reasons Why Content Marketing Works

Marketing Insider Group

The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Banner ads are the problem and content marketing is the answer. The Claim: Banner ads are the problem and content marketing is the answer. Where Are We Going?

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Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Banner ad – An online ad on a webpage, typically at the top or to the side of the page, that links to the advertiser’s website. with the goal of converting visitors into identified contacts and/or leads. Learn More About Lead Generation. Learn More About Lead Nurturing.