NuSpark Consulting

JUNE 9, 2012

User web surfing: Visits various websites; sees banner ad for company A with persuasive message. Banner ad message options : Limited time offer (2 months free), unique white paper for the medical device industry. User web surfing : Visits various websites; sees banner ad for company B with persuasive message.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

User web surfing: Visits various websites; sees banner ad for company A with persuasive message. Banner ad message options : Limited time offer (2 months free), unique white paper for the medical device industry. User web surfing : Visits various websites; sees banner ad for company B with persuasive message.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

Hubspot

APRIL 2, 2021

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? The answer is media buyers. That's where media buying comes in. That's why media planning is such an important step, as it helps you get the most out of your ads.

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87

NuSpark Consulting

DECEMBER 29, 2013

Have you clicked on a banner ad recently? Between DSPs (demand side platforms), ad networks, ad exchanges, video networks, mobile networks, and third party data firms, and Google, the billion dollar industry continues to evolve with the goal to increase your banner ad click through rate.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

NuSpark Consulting

JANUARY 9, 2012

Remember media plans? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. Besides the usual color and b/w print ads, you can market your solutions on their technology portal: [link]. Digital banner ads. Here’s a creative lead generating ad from Intel.

Paid Content 100

Paid Content Lead Generation Advertisements Advertising 100

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Advertising Marketing Strategy Media Planning Tactical Services'

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

NuSpark Consulting

JULY 2, 2012

What is lift will depend on your goals; lift in site traffic, lift in search impressions, or lift in conversions. Back in the day, publishers would come to us and tell us that if our banner ad click-through rates were better than.02%, 02%, campaigns were successful. We know better, don’t we? Do you measure attribution?

Top of Funnel 100

Top of Funnel Display Marketing Attribution Social Media 100