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3 Banner Ad Best Practices Debunked

Convince & Convert

Below are three banner ad best practices that should be avoided in some cases, depending on the industry, brand, and audience. Always Include Visuals, Images, or Photos in Banner Ads. It’s a widely accepted fact that visuals in banner ads increase the overall performance of the ad, compared to ads with no images.

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69% of Marketers Primarily Use Email for Lead Nurturing

KoMarketing Associates

The majority (47%) at least “somewhat agree” that allocating more time/resources to lead nurturing efforts would improve their conversion rates. It outperformed SMS by 92% and banner ads by 39%. Although email is helping marketers in this area, many still think that there is room for improvement, according to the report.

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Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

After six months, Sungard AS was able to report the following: • Email open rates increased more than 260 percent , while click rates more than doubled. Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. • This article originally appeared in Demand Gen Report.

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New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark Consulting

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. Testing increases conversions, and that means more leads to sales.

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New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark Consulting

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. Testing increases conversions, and that means more leads to sales.

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Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

User web surfing: Visits various websites; sees banner ad for company A with persuasive message. Banner ad message options : Limited time offer (2 months free), unique white paper for the medical device industry. User web surfing : Visits various websites; sees banner ad for company B with persuasive message.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

User web surfing: Visits various websites; sees banner ad for company A with persuasive message. Banner ad message options : Limited time offer (2 months free), unique white paper for the medical device industry. User web surfing : Visits various websites; sees banner ad for company B with persuasive message.