Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
Contently
NOVEMBER 7, 2016
Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. billion, accounting for nearly half of digital ad budgets. In the process, it bypassed search as the digital format that accounts for the most ad spend. climbed 89 percent to $15.5
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