8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)
Valasys
SEPTEMBER 10, 2019
Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. In fact, for the higher consideration categories, offline word of mouth is as much as 100 times more valuable.
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