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Video Measurement Is Broken. Here’s How to Fix It

Contently

Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. Is it a static banner ad? But how does that work in digital? Get a clue.

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What is Negative SEO?

SmartBug Media

Search Engine Optimization (SEO) is a dynamic industry that is forever changing to keep up with the modern demands of information seekers. In the past, negative SEO may have been as simple as hijacking your site with questionable banner ads. However, today’s negative SEO has become much more complex and sophisticated.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

A paid media agency's job is to always stay informed of the latest changes and trends in the PPC industry. Dive Deeper: * 22 Alternative Ad Networks for Best PPC Conversions in 2022. * A Simple Hack to Combine Facebook Ads and Google Ads. * Creation and optimization of relevant ad campaigns and ad copy.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one!

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