Bannerflow

OCTOBER 12, 2018

For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. However, for the uninitiated marketer, publishing your display advertising via Google can be a confusing experience. And which of the current crop of Google advertising services is best for your banners?

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

Digilant

OCTOBER 4, 2023

They allow audience buying via RTB across multiple sources of inventory. Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. Advertisers now buy media across a vast range of different sites. At this time, ads were first-come, first-served (literally). billion in 2007).

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Hubspot

APRIL 2, 2021

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? That's where media buying comes in. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today.

Buy 88

Buy Work Management Cost Per Thousand Marketing AI 88

NuSpark Consulting

JUNE 8, 2013

Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Doubleclick. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding).

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Digilant

JANUARY 12, 2021

A piece of bidding technology or ad servers with optimization and inventory links. They allow audience buying via RTB across multiple sources of inventory. Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. Advertisers now buy media across a vast range of different sites.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Contently

OCTOBER 6, 2016

. “Right now, the way advertising works isn’t as efficient as it could possibly be, and the mentality has been, ‘Well, that’s just how it is,'” he said, “If advertising is slow, you go to the DoubleClicks and other big-hitters and say, ‘You guys are slow, you need to be faster.’

Paid Search Agency 167

Paid Search Agency Ads Advertising Agencies Mobile Advertising 167