Remove Banner Ads Remove Business Remove Marketo Remove Multi-Touch Attribution
article thumbnail

Contently Explains: How Content Marketing Makes Money

Contently

This is crucial since, statistically speaking, we’re more likely to get struck by lighting than click on a banner ad. The second method is content attribution. To track them, you’ll need software like Marketo, Salesforce, or Google Analytics, which can log what actions people take before they become customers.

article thumbnail

Marketing Automation Trends for 2010

LeadSloth

Manager, Inbound Marketing, Marketo. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Maria Pergolino , Sr.