SmartBug Media

MARCH 17, 2020

For ethical businesses like yours, knowing how to identify the negative SEO players in the market and responding quickly is paramount to maintaining your competitive positioning. In the past, negative SEO may have been as simple as hijacking your site with questionable banner ads. What is Negative SEO? Negative SEO happens.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Engagio

APRIL 29, 2018

In the post, Steve Watt argues that the Hype Cycle doesn’t just work for technological adoption, it can also be applied to new business strategies such as ABM — and as I’ve often argued, ABM is NOT a technology category, it is a business strategy. I get it — ABM done right is hard, and marketers are busy. I’m an executive.

Account Based Marketing 88

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 88

Marketing Insider Group

JULY 21, 2015

A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one!

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100