Hubspot
DECEMBER 30, 2013
We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. What was once as simple as a billboard or park bench ad is now a blend of attribution models, behavioral retargeting, continuous testing, and direct connections to revenue.
Hubspot
AUGUST 13, 2014
It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? Native distribution is more conducive to content marketers than banner ads and lacks the pervasiveness of banner blindness. Content Broadcasting. Social Media.
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Vidyard
SEPTEMBER 18, 2019
Cut costs: Videos can lower your cost per lead 19%. If you combine the personalization potential of one-to-one email with something like a bright banner ad or video, you’ve got the potential for serious engagement.” Increase clicks: Video thumbnails can increase clicks 50%. ” 10.
Vidyard
SEPTEMBER 14, 2020
If you combine the personalization potential of one-to-one email with something like a bright banner ad or video, you’ve got the potential for serious engagement.” “We all spend a LOT of time in our email,” says Justin Keller, VP of Marketing at Sigstr. Most of the space in those emails is under-utilized real estate.
LeadSloth
JANUARY 12, 2010
When measuring number of leads and cost per lead, marketing’s goals aren’t aligned with sales. Marketing talks about generating “enough” leads, but Sales inevitably (and rightfully) complains about the quality of the leads because, more often than not, the quality is sub-par.
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