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Optimization Testing: Don't Obsess Over Conversion Rates

Hubspot

JUNE 6, 2011

This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. Banner ad test: More traffic was driven to your site, conversion rate decreased, revenue increased.

Conversion Rate 28
Conversion Rate Elasticity Conversion Optimization 28
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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

OCTOBER 16, 2012

The two most popular blogging platforms are WordPress (used for 43% of all blogs) and Blogger (35%). Every marketer knows that click-through rates on banner ads are very low. 31% of users say they are worried if they click on an ad that their behavior will be tracked, while 57% fear they will receive spam from advertisers. (

Paid Content 100
Paid Content Social Media Stats Social Marketing 100
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