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How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours

Hubspot

MAY 5, 2021

Let's say you're a food blogger who sells cookbooks. Customer A sees and clicks on your banner ad, visits your blog, reads an article, signs up for your newsletter, gets a discount email, and purchases a cookbook. Some metrics to collect are: Cost Per Acquisition (CPA). Here's how your customers' journeys can differ.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

JUNE 8, 2013

Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Trade Desk. Buzzstream.

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