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A quick guide to in-game advertising, the next game changer for marketers

illumin

In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves. Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. minutes per thousand impressions in online advertising.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves. Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. minutes per thousand impressions in online advertising.

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3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

First, of course there was a lot of talk about how programmatic ad buying will continue to grow as publisher revenues and the public interest in banner ads shrink. For example, Outbrain is creating totally new content-based modules that will replace the traditional banner ad. Can brands create stories people love?

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Outbrain’s Best of 2020: Case Study Edition

Outbrain

Our new in-article product suite, Native Awareness+ , is not yet available in all markets, but the first campaigns already prove that it is meeting the high expectations of the industry: combining the best of display, social, and native ads in one product. When was the last time you saw such a high CTR from a traditional banner ad?

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The Complete Guide to Online Video Advertising

Outbrain

Some marketing professionals also expand the video advertising definition to include display ads with video content, such as those that start playing when a person puts a mouse cursor over them and native video ads promoted on digital ad networks. Display vs. Video Advertising.