article thumbnail

How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's Tip.

article thumbnail

48 Content Marketing Tools to Make Your Life Easier

Single Grain

Lead magnets such as white papers. Hootsuite is trusted by over 800 companies from the “Fortune 1000” list like Marketo and Melia. It offers unlimited bandwidth with email forwarding in their web hosting. There are different formats used for content marketing, such as: Blogging. Infographics. Email content.