The Point

APRIL 1, 2014

The client had only one BDR (Business Development Representative) but was generating a reasonable volume of leads with our help, so the decision was made to automate lead nurturing as a way of ensuring that every lead was responded to effectively and consistently, regardless of the BDR’s bandwidth on a given day.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

The Point

SEPTEMBER 30, 2013

Ensuring that inbound sales leads are all followed up with promptly and personally, independent of sales bandwidth. Measure email campaign performance by true ROI vs. just opens, clicks, and leads (and compare campaigns side-by-side by the same criteria). What other differences did I miss? Comments welcome.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

Adobe Experience Cloud Blog

DECEMBER 13, 2011

Adding a solution like Marketo Sales Insight , that has the ability to make your sales reps more productive and help them retire quota, will make you a hero, even if your presentation is the only thing standing between them and the bar. Lead Management is a proven technology delivering real value to companies like yours.

Marketing Management 48

Marketing Management Marketing Automation Services Budget Programs Purchase 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management.

Marketo 48

Marketo Class CMO Enterprise Management 48

Directive Agency

OCTOBER 7, 2019

What does a quality lead look like to you? At Matillion , lead quality is a source of constant conversation. We are never done improving lead quality. I’m constantly in SFDC and Marketo, digging into the data to observe what channels are bringing in good leads, and what I can see is bringing in obvious junk.

Lead Ranking 15

Lead Ranking Work Management Enterprise Management Marketing Management 15

Heinz Marketing

MARCH 26, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We use sales Marketo, we use lean data, to scrub to make sure we have attribution correct. So from an operation stand point, you know, our team uses Marketo on a lot of sales calls.

Sales Management 50

Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 50