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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 92% said they personally use LinkedIn, versus 56% on Facebook.

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Food for Thought on Content Marketing ROI

Proteus B2B Marketing

What could happen if you united content, advertising, media, consumer engagement and consumer insight with an interdisciplinary content marketing strategy? Kraft’s content is garnering four times better ROI than paid advertising and is capturing the equivalent of 1.1 Data is used increasingly in individually addressable advertising.

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