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Media Insights: Interview With Allison Schiff, Managing Editor at AdExchanger

Walker Sands

When I was there, my editor moved to Direct Marketing News, which was owned by Haymarket at the time. When there was an open position there, she let me know, and I followed her, which was my first introduction to marketing. And then Ryan Joe started working at Direct Marketing News and he and I became friends.

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Q&A with Paige O’Neill, chief marketing officer of Sitecore

ClickZ

For those customers seeing a dramatic spike in web traffic, like our healthcare customers, we immediately increased support and bandwidth at no charge – to help them aide their customers during this time. Q) Can you give us an example that best shows how Sitecore benefits its clients?

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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Let’s take unified communications, for example. Ardath Albee. into the business metrics they need.

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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

At this stage of your business development and scaling process, consider creating partnerships with a variety of agencies to not only improve the ROI of your marketing efforts, but to simply put out better content consistently. Make no mistake, your ticket to ride the content marketing wave and make your brand known is through content.

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Emerging trends in IoT are changing online marketing

ClickZ

The pandemic has created new behavioral trends that have had direct impacts on marketing: outdoor and display advertizements – cornerstones for the commuter market – have taken huge hits, as have free newspapers. Key to the new direction marketing is headed and the potential with IoT is data.

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When & Where Should B2B Companies Outsource Marketing?

The Point

And syndication is a great complement to other inbound strategies like SEM and Social Media, by helping to ensure that qualified prospects who are out there researching a particular category, for example, find and engage with your company. TA) There are so many different varieties of lead generation providers on the market.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

QR codes marry social media with traditional direct marketing. With marketing moving online, everything is measurable now. For example, gaskets are boring. tracking a shipment) or send to a (low resolution) video, for example. A common issue for B2B vendors: how do you sell “boring stuff&# online?