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Martech 2030 Trend #2: Platforms, Networks & Marketplaces

chiefmartech

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Linear flows that produced and delivered goods and services. Project management Gantt charts epitomized this view.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

And that’s because despite its current volatile early stages, blockchain could fundamentally change the way that several massive industries operate – including digital marketing. How could blockchain influence digital marketing? Blockchain could be a solution to this. Fixing Digital Display Advertising.

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How Digital Content Has Reshaped the Way We Tell Stories

Content Standard

Beyond sourcing, they drive articles in new directions, knitting connections across the Web, taking readers off on tangents if they dare click, and giving publishers the power to map digital content. We now live in the era of digital content. From Hardcover to Software. The Digital Content Remix.

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How Digital Content Has Reshaped the Way We Tell Stories

Content Standard

Beyond sourcing, they drive articles in new directions, knitting connections across the Web, taking readers off on tangents if they dare click, and giving publishers the power to map digital content. We now live in the era of digital content. From Hardcover to Software. The Digital Content Remix.

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What is a digital experience platform or DXP and is it the future of content management?

Martech

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Customer journey analytics (CJA) gave marketers a more sophisticated sense of the path users take on the route to purchase.

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What Is a Content Management System (CMS)? Definition, Key functions, Best Practices with Examples

Martech Advisor

A content management system (CMS) is defined as a software application that enables users to create, edit, publish, and organize website content with little to no programming. What Is a Content Management System (CMS)? 7 Key Functions of a Content Management System. Top 5 Content Management Systems. Online store.