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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

In this context the content might provide a subset of things to be considered in order to ensure uninterrupted application performance, appropriate bandwidth allocation and rapid end user adoption of the tools. The Content Marketing Question: To Gate or Not To Gate? How to put the "Viral" in B2B Marketing Viral Campaigns?

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B2B Lead Management Market Heats Up

Online Marketing Institute

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. Many product and headquarters-based marketers come up through the marcom, PR, or product management ranks.