The Ultimate Guide To A Content Marketing Strategy That Delivers ROI
Marketing Insider Group
JULY 1, 2020
It’s about using a holistic approach, using different content channels to support one another and maintaining a meaningful brand story throughout. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Take Demandbase for example. It’s not rented space.
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