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Enough bandwidth to accommodate incoming traffic. Once you land traffic to your website or microsite, ensure the site is engaging enough to keep visitors unless they make the purchase. Identifying a gap and then curating a solution to fill that gap: Slack has become a unicorn by creating a platform for internal communication.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

JULY 1, 2020

Then, you can spend more of your ROI bandwidth on metrics that matter. REI’s content hub has enough complexity to deserve a microsite. A separate microsite gives your content marketing the ability to take off in a new and exciting direction because it’s somewhat removed from the brand’s online corporate base.

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