Remove Bandwidth Remove Curation Remove Differentiation Remove Storytelling
article thumbnail

At Visionary Companies, Storytelling Runs Deep

Content Standard

Those that had originally focused on licensed or curated content shifted in our direction and talked about content creation. Our competitors looked more and more like us every day, and it was becoming harder to differentiate in the marketplace. How would we teach our contributors and creatives to be great storytellers?

article thumbnail

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

What differentiates this information as content is that it is designed for a specific audience, for a specific purpose. How does your vision differentiate your business from your competitors? The Content Marketing Editor (Storyteller + Strategist). Then, you can spend more of your ROI bandwidth on metrics that matter.