article thumbnail

Marketing Adjustments for Turbulent Times

Launch Marketing

An eMarketer study found the ROI of B2B email to be 122% and the majority of marketers still cite email as their most effective revenue generation channel. Use any increased bandwidth or downtime to assess and address broader marketing elements.

article thumbnail

What Capabilities Should Be Built into Your Voice Search Strategy?

Content Standard

With more than one-third of Americans saying they use voice assistants at least once a month, according to a 2019 eMarketer report , companies looking to future-proof their marketing plans should consider investing in voice search—to a degree that makes sense for their respective business models, of course.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. Smaller firms typically don't have the resource bandwidth to make this rotation feasible either.