Bandwidth Cost per Lead Lock-In Tools 
Allocadia
APRIL 4, 2018
Marketing events (such as conferences, trade shows, etc.) are important to Marketing Operations practitioners. Even though it’s not always MOps folks who attend in person, they’re often intimately involved in the preparation, planning, execution and follow-up. Often, you even have to commit to event participation up to a year in advance!
Allocadia
APRIL 23, 2019
Even though it’s not always MOps folks who attend in person, they’re often intimately involved in the preparation, planning, execution and follow-up. In fact, Marketing Operations can be a make-or-break factor in running a successful event. In this article, we’ll delve into how marketers can measure the ROI of events. What’s so special about events?
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