Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? They need solutions but have limited bandwidth and attention. But which developments are real and imminent, and which are hype?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Lenny's Newsletter

AUGUST 29, 2023

engineering manager, social media manager) Pain point you’re solving (e.g. sells software that’s $10k ARR) Geo (e.g. We said we’re only going to sell to software companies that are: Selling in the U.S. 1,000-5,000 employees) Job title (e.g. design-driven, operationally heavy) Specific tech used (e.g.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Adobe Experience Cloud Blog

OCTOBER 14, 2008

The next interview in the B2B Marketing thought leader interview series is with Craig Rosenberg , author of The Funnelholic (one of my favorite B2B marketing blogs). Craig is Vice President, Products and Services at Tippit, Inc. , You can also follow him on Twitter ( funnelholic ). No B2B marketers.

Thought Leadership 48

Thought Leadership Lead Generation Sales Management Sales Qualified Leads 48

Webbiquity

MARCH 14, 2017

SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. The effect is nearly invisible but the resulting files are much smaller, use less bandwidth and load faster. Sample review: “You don’t need to learn any software. Photos grab our attention. ” — TNW News.

Marketing Automation Services 202

Marketing Automation Services Tools Best Practices Sample 202

Leadspace

SEPTEMBER 14, 2019

Whereas outbound marketing focuses on cold calling and making outbound interactions to bring in potential customers, inbound marketing is quite the opposite. Instead of calling someone, they see a Facebook ad promoting your product or service and click over to your website. Create SMART inbound marketing goals.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

ClearVoice

DECEMBER 7, 2020

That’s inbound marketing. Inbound marketing is not a cold call, it’s more like a warm welcome. Do you need inbound marketing? You might need inbound if you’re a small, medium, or large team — a startup, mid-sized company, or enterprise. The answer is “Yes, you need inbound marketing.”. What is inbound marketing?

Inbound Marketing 52

Inbound Marketing Enterprise Management Paid Search Agency Work Management 52

Convince & Convert

FEBRUARY 16, 2012

Transcription services from our friends at Speechpad.com. We’re here on Episode 3 of Social Pros with my trusty digital marketing and social media sidekick, Eric Boggs from Argyle Social. Eric : Nobody can kill the goose that lays the golden egg faster than a marketer. Social Pros Transcript For Your Reading Enjoyment.

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115