Bandwidth CMO Curation Storytelling 
Content Standard
JULY 28, 2016
Those that had originally focused on licensed or curated content shifted in our direction and talked about content creation. With limited executive bandwidth to help “give religion” to new customers, we started to see customer churn rates climb as early investors abandoned their tests if they did not achieve quick success.
Marketing Insider Group
JULY 1, 2020
Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. The Content Marketing Editor (Storyteller + Strategist). Then, you can spend more of your ROI bandwidth on metrics that matter. image source. Cisco has been pushing content for years.
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