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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

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24 Must-Know B2B Marketing Statistics for 2024

Lead Forensics

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Length Matters for SEO: Aim for long-form content!

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24 Must-Know B2B Marketing Statistics for 2024

Lead Forensics

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Length Matters for SEO: Aim for long-form content!

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Digital Marketing Budget Allocation: How to Ensure ROI in 2021

Digilant

One of the most common mistakes that many marketers fall into is making digital marketing budget decisions based purely on their team’s opinion rather than analyzing past performance data to make better decisions moving forward. Why leave your digital marketing campaigns to chance?

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

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Outsourced Lead Generation vs. In-House: Pros and Cons to Consider

Sage Marketing

Overcrowded Markets Firstly, today’s market is highly saturated, with countless startups fighting to dominate each industry. This means unique value propositions, storytelling, and experiential marketing to create memorable engagements. Churning out organic and paid content is a must for any startup that wants to generate leads.