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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

At this stage of your business development and scaling process, consider creating partnerships with a variety of agencies to not only improve the ROI of your marketing efforts, but to simply put out better content consistently. Make no mistake, your ticket to ride the content marketing wave and make your brand known is through content.

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Media Insights: Interview With Allison Schiff, Managing Editor at AdExchanger

Walker Sands

When I was there, my editor moved to Direct Marketing News, which was owned by Haymarket at the time. When there was an open position there, she let me know, and I followed her, which was my first introduction to marketing. And then Ryan Joe started working at Direct Marketing News and he and I became friends.

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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's blog Webbiquity.

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When & Where Should B2B Companies Outsource Marketing?

The Point

For the complete interview, see the TechnologyAdvice marketing blog. TA) Marketers tend to think of outsourcing as an auxiliary measure — a lifeline for when you can’t afford to do things in-house, or you don’t have the manpower. It really depends on the scale of your marketing objectives and your budget.

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10 Content Marketing Ideas for Travel and Tour Businesses

LeadSquared

If you talk about famous travel bloggers, photo-bloggers and the likes on your own blogs, it would gain the attention of not just these influencers and their followers, but virtual tourists as well (people searching for travel related content on the web). Blog Strategy. Lead Capture Content on Blog. Influencer Strategy.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Plenty of good blog fodder for analysts for the foreseeable future -- this whole area can use all the help it can get in trying to figure it out! Many product and headquarters-based marketers come up through the marcom, PR, or product management ranks. Direct marketing lists? The good news? Lead farming? Prospect lists?