The Point

SEPTEMBER 30, 2013

Do I need it in order to do lead nurturing?”. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. Marketing automation simply takes nurturing to a whole new level. What other differences did I miss?

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

BOP Design

MARCH 22, 2021

Crafting educational thought leadership blog posts regularly (ideally 1 – 2 posts per month, more if you have the bandwidth) is an essential B2B content marketing activity. Takeaway: Strategic, downloadable content pieces are great for lead generation, lead nurturing, and as part of the sales conversation.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Webbiquity

OCTOBER 29, 2019

Unlike traditional HTML, HTML5 videos are lighter and run smoothly on low bandwidth. While “spray and pray” email blasts are now most likely to end up in spam folders, email marketing can still be highly effective by combining high-quality content with the segmentation and personalization capabilities of email marketing tools.

Marketing Automation Services 192

Marketing Automation Services Marketing Management Budget Programs Marketing AI 192

The Point

OCTOBER 26, 2010

It works in tandem with inside sales by eliminating the chance that new leads will go without follow-up due to issues of bandwidth or lack of profile data (i.e. which leads merit sales investment and which don’t.) The email blast is dead. Marketing automation helps eliminate marketing waste. The Changing Role of Email.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Adobe Experience Cloud Blog

MAY 30, 2012

These marketers use marketing automation to “batch and blast” email campaigns but not really to qualify and nurture leads. They say that their marketing departments are small and they do not have the bandwidth to implement lead qualification and lead nurturing processes.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Ranking Automation 48

SnapApp

OCTOBER 29, 2013

Eloqua Experience 2013 in San Fran was a blast! We’d also like to recognize three clients— PBS , Monumental Sports , and DocuSign —who were nominated for Markie awards , and another, Rockwell Automation , who won one in the “ Best Lead Nurturing Campaign ” category. We’re sure they’ll all be back in contention next year.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40