Webbiquity

JUNE 14, 2011

B2C use of QR codes is about selling, B2B use is about branding: provide the visitor with some kind of value (e.g. Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati. Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling. Maximise your presence on Twitter and LinkedIn to harvest relationships.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Full Circle Insights

NOVEMBER 25, 2020

Tools like Google Analytics can see all of the online interactions that each user had with a business. Success Circle – Boston (Customer Event) and LinkedIn Group. Demandbase Attribution Debate Yields Surprises. Using B2C Measurement Tactics to Drive B2B Marketing. Account-Based Everyone, Not Just Marketing.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52