eTrigue

JANUARY 16, 2024

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. Build an effective ABM strategy. If you’re starting with dirty data, you’re bound to get muddled results.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

eTrigue

JUNE 12, 2017

Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. Digital marketing has transformed how most organizations market today. The concept of a “demand center” has emerged at the. The post The Need for a Demand Center appeared first on eTrigue.

Demand 60

Demand Banner Ads Banners Paid Search Agency 60

eTrigue

MAY 30, 2016

I was surprised to read that just 37% of marketing automation enabled organizations relied exclusively on in-house resources for their automation strategy planning, according to the conclusions of a recent survey by research firm Ascend2. Doesn’t every organization already market. The post Get Started – In-House or Out-House?

Marketing Automation 60

Marketing Automation Automation Planning Customer Surveys 60