Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. Unlike the econometric flawed approach inherent in multitouch attribution, learn about media mix modeling/optimization.

Efficiency 130

Efficiency Ideal Customer Profiles B2B Marketing Planning 130

Marketing Insider Group

NOVEMBER 18, 2020

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Tomorrow People

JUNE 14, 2022

In B2B tech, this might mean having the most efficient and effective software solution, for instance. Tip: Create SWOT analysis tables in order to visualise your competitors’ strengths, weaknesses, opportunities and threats in an easily interpretable and shareable way. Step 5: Evaluate current marketing activities. Conclusion.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Marketing Insider Group

AUGUST 30, 2019

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 62

Planning Demand Generation Marketing Plans Research 62

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 42

Planning Demand Generation Marketing Plans Research 42

Hubspot

MAY 6, 2021

Who should conduct a market opportunity analysis? Whether you work in B2B, B2C, government, or non-profit organizations, defining and analyzing the market will help you make better decisions. Identify potential marketing strategies. The four P’s of your marketing mix are price, place, product, and promotion.

Analysis 90

Analysis Advertising Agencies Planning Work Management 90