Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. You can start with a SWOT analysis, but the point here is to identify your company’s “must-win” scenarios and learn how to wield this like a weapon. Find your 200% answer! Get MarTech!

Efficiency 131

Efficiency Ideal Customer Profiles B2B Marketing Planning 131

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. Find the right words for all your B2B marketing.

Marketing Analytics Tools 117

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 117

Binary Demand

MAY 30, 2023

Therefore, selecting one of the top B2B lead generation companies is typically recommended, especially if you need more leads in a shorter time. Let’s take a closer look at what best B2B lead generation companies can do for you. B2B Lead generation companies collect consumer data and sell it to companies seeking fresh leads.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Therefore, selecting one of the top B2B lead generation companies is typically recommended, especially if you need more leads in a shorter time. Let’s take a closer look at what best B2B lead generation companies can do for you. B2B Lead generation companies collect consumer data and sell it to companies seeking fresh leads.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Launch Marketing

APRIL 26, 2023

The answer is a well-defined B2B product launch marketing strategy. Over the last 20 years, we’ve helped more than 200 + B2B clients successfully launch new products and services, and now, we’re passing along our expertise so that you can see a return on your next investment. Ready to define your product launch marketing strategy?

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy B2B Marketing Product 117

ATAK Interactive

JANUARY 10, 2021

Led by our CEO Austin LaRoche, today’s B2B Marketing Agency Insights touches on why choosing a B2B marketing agency that tailors and personalizes its solutions to your unique problems is critical. Video transcription below: Welcome back to B2B Marketing Agency Insights. There you go. That’s it for today.

Paid Search Agency 148

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 148

B2B Marketing Traction

OCTOBER 15, 2010

A SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. Do you use a SWOT analysis for your business or for your clients? What do you think of them as an assessment tool?

SWOT 100

SWOT Analysis Marketing Management Planning 100

ATAK Interactive

JANUARY 7, 2021

Led by our CEO Austin LaRoche, today’s B2B Marketing Agency Insights touches on why choosing a B2B marketing agency that tailors and personalizes its solutions to your unique problems is critical. Video transcription below: Welcome back to B2B Marketing Agency Insights. So there you go. That’s it for today.

Paid Search Agency 148

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 148

Navigate the Channel

NOVEMBER 15, 2022

But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there. B2B eCommerce has followed the business path of business-to-consumer (B2C), probably because what we do in our personal lives and our learned digital preferences follow us to our professional lives. The basics of B2B eCommerce.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Exo B2B

SEPTEMBER 19, 2023

In the world of B2B marketing, every decision must be carefully calculated. Here’s an overview of the key stages we focus on: 1- B2B strategic marketing analysis Before you can chart a course, you need to know where you are. This is B2B after all! Example of SWOT: (Note. See picture below.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Launch Marketing

JANUARY 11, 2023

B2B brand messaging is a foundational component for effective marketing. Getting messaging right can take some time, but these four elements can help round out your B2B brand messaging process, whether you are building it from the ground up or making updates. Looking for more in-depth insights into forming B2B brand messaging?

Effectiveness 62

Effectiveness Brand Identity Branding B2B 62

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. How large is the B2B market? How Do I Conduct an Efficiency Audit on My B2B Company? The post How to Do an Efficiency Audit on Your B2B Company appeared first on B2B Marketing Blog | Webbiquity.

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Marketing Insider Group

NOVEMBER 30, 2022

The Importance of Digital Personalization in B2B Marketing offers perspective on why personalizing your marketing strategy to your audience is an investment that will continuously yield ROI for your company. Here are some of our favorite ways to implement digital personalization aligned with your company.

Trends 167

Trends Personalization Marketing AI SWOT 167

xiQ

OCTOBER 17, 2023

Enter xiQ, a platform that has revolutionized the world of B2B relationships with its unique blend of AI, neuroscience, and psychology. It provides you with AI-generated SWOT analysis and identifies pain points. I’ve had the privilege of exploring xiQ’s powerful features and their impact on sales strategies.

SWOT 62

SWOT Domain Barriers Curation 62

Martech

MAY 12, 2023

You, the consumer We’re all in the market for a variety of items regardless if it’s in a B2B, B2C or D2C context. For instance, while conducting a shopping cart SWOT (strengths, weaknesses, opportunities and threats) analysis, my boss challenged me to broaden the definition of competitors.

Work Management 123

Work Management Marketing Management SWOT SMS 123

Tomorrow People

JUNE 14, 2022

In B2B tech, this might mean having the most efficient and effective software solution, for instance. Tip: Create SWOT analysis tables in order to visualise your competitors’ strengths, weaknesses, opportunities and threats in an easily interpretable and shareable way. It also saves you time in the long run. Conclusion.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

TaylorMadeIn KEW

JANUARY 14, 2018

In my most recent posts, I’ve explored why and how we can think and do differently in B2B marketing. Yet, have we ever considered why we became B2B marketers in the first place? Some of us may have ended up here by chance or through good luck, but the majority of us made a conscious decision to go into B2B marketing.

B2B Marketing 67

B2B Marketing Planning SWOT B2B 67

markempa

MAY 4, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Just scroll down the page a bit.

SWOT 120

SWOT Lead Generation Webinar Metrics Paid Search Agency 120

Litmus

JANUARY 7, 2022

A 2020 Content Marketing Institute study found that a third of B2B teams don’t have a dedicated content team at all and 52% of B2C companies have a content department of one. 69% of top-performing B2B content teams have a documented strategy. In other words, having a thorough plan of action helps you work smarter (and not harder).

Planning 72

Planning Template Marketing Plans SWOT 72

KoMarketing Associates

DECEMBER 27, 2017

Here is a look back at our 10 most popular posts specifically written in 2017: The B2B Marketer’s Essential Guide to WeChat Official Accounts. 7 Essential Steps In Developing a B2B Social Media Strategy. 20+ Benchmarks for Measuring B2B SEO Performance. 15 Audiences You Should Be Targeting with B2B Facebook Ads.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Lead Forensics

JANUARY 26, 2024

It’s a strategy often used with start-ups but established B2B companies can profit from it just as much, even if only applying growth hacking strategies to a new product, rather than the entire business. Before embarking on a growth hacking journey, it’s always a good idea to do a SWOT analysis, to figure out what’s what.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency. Use Retainer vs. Project Contracts.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Stevens & Tate

OCTOBER 4, 2023

Through a comprehensive analysis, you can identify your business’s strengths, weaknesses, opportunities, and threats (SWOT analysis) and capitalize on your advantages while mitigating risks. By following the steps outlined above, B2B organizations can drive customer base expansion, lead generation, and sales growth.

Planning 100

Planning Allocation Business SWOT 100

Zoominfo

OCTOBER 18, 2022

There are essentially two competing schools of thought among B2B marketers. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

ViewPoint

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

B2B Marketing Traction

NOVEMBER 28, 2011

” We’ve seen too many B2B companies fail to look at their business, industry, and competition strategically, miss major opportunities and waste precious marketing dollars. At New Incite, our tagline is “ Don’t Leave Your Marketing to Chance.”

B2B Marketing 100

B2B Marketing Planning SWOT B2B 100

The Lead Agency

NOVEMBER 14, 2023

SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) provides a structured framework to evaluate your own business against competitors, revealing areas of competitive advantage or vulnerability. Utilising online tools such as Google Trends , SEMrush , or SimilarWeb aids in identifying digital competitors and their online presence.

Ad Building 118

Ad Building Business Work Management SWOT 118

Datafusion Solutions

AUGUST 6, 2020

Do you ever wonder why most them take time to get success in their B2B Business.? In the same manner, every B2B salesperson should be prepared to gain prospects with their best B2B sales strategies using helpful B2B Sales tips. Read what your buyers write” Coming to B2B sales Timing is everything.

B2B Sales 52

B2B Sales Tips B2B SWOT 52

Zoominfo

MAY 11, 2020

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Look at past win/loss analysis data per region to develop a SWOT analysis on each major local competitor. This will help you understand why you win or lose locally.

Planning 100

Planning Ideal Customer Profiles SWOT Verticals 100

B2B Marketing Traction

AUGUST 17, 2011

SWOT Analysis – know thyself. SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is well known and easy to understand. The SWOT analysis I use incorporates action items with the analysis, making the tool more action-oriented. Blue Ocean Strategy – know thy industry. Sample Marketing Persona.

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

Excelsior Research

OCTOBER 4, 2022

Such reports include marketing strategies followed by the company, their SWOT analysis (Strength, Weakness, Opportunities, and threats), the comparison of old and new revenues, PESTLE analysis (Political, Economic, Social, Technological, Legal and Environmental). What does Google say about personalized search results? Read More ».

Case Studies 52

Case Studies Case Study Social Media Studies 52

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. For me that is ITSMA , a confluence of all three.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 62

Planning Demand Generation Marketing Plans Research 62

Sana Commerce

SEPTEMBER 13, 2023

Take the weaknesses and strengths of your online business into account using a SWOT analysis to acknowledge all necessary factors. Perhaps this example is a reality to your business, and you can’t seem to get your B2B buyers online. These are just some examples of how you can skyrocket efficiency within your B2B organization.

Allocation 52

Allocation SWOT B2B Sales Customer Satisfaction 52

Trade Press Services

OCTOBER 9, 2023

Analytical skills are vital when looking at customer behavior or tracking metrics of marketing activities but also when gathering key insights through competitive analysis , stakeholder analysis or SWOT analyses. Cultural Awareness and Inclusivity Cultural awareness and inclusivity are key values in today’s diverse and global marketplace.

SWOT 52

SWOT Storytelling Advertising Agencies Creativity 52