B2B Lead Nurturing Spending SQO 
PathFactory
DECEMBER 17, 2018
Hello, fellow B2B marketing nerds! Today, I’d like to share some of the cool things the PathFactory marketing team is doing in the B2B digital marketing space. The importance of enabling content bingeing in B2B. And Netflix makes it oh-so-easy to easily spend hours consuming. Let me explain.
PathFactory
JUNE 16, 2023
A B2B Lead Nurture Manual: Best Practices for the Perfect B2B Lead Nurture Flow According to our 2023 Content Intelligence Report: The Rise of the Anonymous B2B Buyer , B2B content consumption has started to normalize when compared to the huge spike of content consumption during the pandemic.
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PathFactory
APRIL 20, 2021
Let’s be honest: 2020 was a tough year for lead nurturing. According to Demand Gen Report’s 2020 Lead Nurturing Survey Report, 77% of respondents said it was challenging to maintain a lead nurture program during the pandemic. We’ve compiled everything you need to know into this handy nurture building manual.
PathFactory
SEPTEMBER 12, 2018
When it comes time to research a B2B purchase, they are faced with experiences that aren’t personalized to their needs, fail to keep them engaged, and ultimately make it very difficult to find and consume the information they need to make decisions. Traditional B2B marketing takes an “inside-out” approach.
PathFactory
SEPTEMBER 27, 2018
Unfortunately, B2B content experiences haven’t quite caught up yet. Somehow TV, music, shopping, groceries, taxis and more have all made the shift to the on-demand economy, but B2B organizations are falling behind, still stuck in the digital dark ages. Bad B2B content experience #1: Email nurture programs.
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