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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

“The promise of social CRM says that companies are truly listening to their customers wherever they are, responding, anticipating and making the commitment to improve products and services.”. One very vital element of social CRM is social selling, which leverages Web 2.0 technologies to provide sophisticated sales insight.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. Study shows Twitter users are powerful consumers , October 4, 2010 A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer.