Lattice

OCTOBER 12, 2015

“Ever stop and wonder if everything you know about B2B marketing is wrong?” ABM is the hot topic among B2B marketers right now. As B2B marketers, we are all very familiar with the traditional funnel. With an ABM strategy in mind, Sangram pushes the idea to flip the funnel. And it should be.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

SEPTEMBER 21, 2016

Director of Product Marketing Sean Zinsmeister, and Lattice Engines VP of Product Marketing Nipul Chokshi highlighted the top use cases where predictive analytics are making a powerful impact on revenue funnels. This also enables sales to prioritize their leads based on the predictive score and attributes of a lead or account.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

DECEMBER 28, 2015

It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. ABM is arguably the hottest topic in B2B marketing right now. The Full-Funnel Effect. Intent Data: Find Buyers Before They Come Knocking

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60