funnel prospect B2B Related Topics 
Chris Koch
DECEMBER 2, 2011
If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. This is your funnel on Facebook. I still believe that. Related articles.
Chris Koch
DECEMBER 2, 2011
If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. This is your funnel on Facebook. I still believe that. Related articles.
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Chris Koch
JULY 24, 2009
I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. I haven’t seen a better articulation of what marketing should be doing in B2B than Brian Carroll’s marketing funnel concept. Lead nurturing. Tweet This Post.
Chris Koch
JULY 24, 2009
I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. I haven’t seen a better articulation of what marketing should be doing in B2B than Brian Carroll’s marketing funnel concept. Lead nurturing.
Chris Koch
FEBRUARY 5, 2010
It is a process for developing and disseminating ideas through various channels that build a relationship with prospects and customers. It is designed to move them through the marketing funnel more quickly. Tags: Thought Leadership Add new tag B2B marketing Gartner marketing Marketing Strategy. myventurepad.com).
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