6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. So you can succeed.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

PureB2B

MAY 30, 2022

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. Not enough leads. There are several reasons why B2B leads are harder to come by in recent years. B2B Prospect Intelligence. High expectations.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

6sense

JULY 17, 2017

In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. At that time, only a few B2B companies subscribed to this kind of service in the cloud (hint: early adopters).

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

6sense

MAY 9, 2017

If you’re heading to SiriusDecisions Summit next week, one of the can’t-miss analyst keynotes will be Kerry Cunningham and Terry Flaherty ’s unveiling of the Next-Generation Demand Waterfall. Every marketer is already familiar with the classic Demand Waterfall and has likely implemented the SiriusDecisions framework in varying ways.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

6sense

MAY 10, 2017

With all the new technologies that enable B2B marketers to use the sharp minds they were born with, it really is a whole lot more fun than it used to be. There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. This is according to a study by the American Marketing Association. B2B sales processes tend to be long and nonlinear with multiple touch points.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52