KoMarketing Associates

SEPTEMBER 16, 2020

Some of the statistics that have attracted marketers to ABM include: 87% of account-based marketers say that ABM initiatives outperform other marketing investments ( ITSMA ). 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. 14% are only now rolling out their ABM programs.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

ViewPoint

SEPTEMBER 21, 2016

The Three “Lies” That Plague B2B Businesses Today Are: Cold calling is dead. Marketing and sales are aligned. The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist. Matt Heinz, Heinz Marketing , President. Ruth Stevens, eMarketing Strategy , President.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Cold Calling 120

SnapApp

DECEMBER 20, 2018

When you think about it, trying to do demand generation (or any marketing) without really knowing your audience is kind of like trying to hit a target blindfolded. Think Beyond Personas (B2B customers are B2C customers, too). doesn’t mean they’re an MQL. Voice search isn’t just a far-off marketing prediction; it’s here.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Adobe Experience Cloud Blog

JUNE 10, 2016

Author: Krysia Hepatica You might be familiar with Dunbar’s Number, but I bet you never realized how it affects your B2B marketing strategy. Marketing Automation. Marketing automation helps you keep your brand top-of-mind for your buyers. Customer Relationship Management (CRM).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48