Direct Marketing: 6 steps to drive more through sales pipeline
markempa
APRIL 8, 2013
Pikulik pointed to three recent campaigns with multiple B2B corporate clients. One organization in particular received 50 leads for a service package priced well over $100,000. Gendusa and Pikulik insisted direct mail is not the once-and-done deal it was two decades ago. In fact, it’s a powerful kick-off to lead nurturing.
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