Remove B2B Remove Direct Marketing Remove Lead Nurturing Remove RFP
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Direct Marketing: 6 steps to drive more through sales pipeline

markempa

Pikulik pointed to three recent campaigns with multiple B2B corporate clients. One organization in particular received 50 leads for a service package priced well over $100,000. Gendusa and Pikulik insisted direct mail is not the once-and-done deal it was two decades ago. In fact, it’s a powerful kick-off to lead nurturing.

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The state of B2B marketing in Asia—moving toward digital

Biznology

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. David also serves as chairman of the Digital + Direct Marketing Association of Hong Kong. Is marketing entirely digital here now?

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Digital marketing is widely used in B2B marketing.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Digital marketing is widely used in B2B marketing.