B2B Demonstrating Intent Generation Intent Signal 
Martech
JANUARY 29, 2024
Lead generation for B2B has undergone quite a transformation. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple.
DealSignal
APRIL 10, 2024
B2B buyer behavior has shifted dramatically to independent, online research. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? Intent data allows you to identify and target these specific folks, almost in real time.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Point
JULY 27, 2021
In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Accounts with established contacts and demonstrated engagement may be the better choice. Are there intent signals that the account is a high-propensity opportunity?
Content4Demand
NOVEMBER 5, 2021
His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” Intent helps define that granularity.
Leadspace
APRIL 5, 2023
Most of you are buying weekly intent feeds delivering the names of companies who are searching for the terms that you prioritized. With an intent model, you can automatically achieve AI-generated scores to identify low, medium or high intent. The best intent signals are targeted at specific market segments.
NetLine
DECEMBER 18, 2023
Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. For instance, most B2B ICPs include firmographic attributes, like the size, geographic area, and industry of an organization.
SalesIntel
AUGUST 14, 2023
Nurturing leads and building relationships can increase customer loyalty and word-of-mouth referrals, which are invaluable in the B2B world. Leveraging Search Engine Marketing (SEM) Paid search, a crucial component of SEM, allows you to capture high-intent leads actively searching for products or services like yours.
Expert insights. Personalized for you.
124 
Let's personalize your content