Metadata

APRIL 8, 2024

I used Metadata for the first time in 2021 when I worked at Armorblox (now a part of Cisco), and it instantly made me a better B2B marketer. Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. With leads coming in, I felt like the Marketing team was doing its job.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Albacross

JANUARY 13, 2021

As B2B marketers, we struggle to resonate with the right audience, particularly when there is so much competitive noise in the market. What is an intent lead? Intent leads are prospects who: Visit your website. Show buying intent (look at product or pricing pages). They know who you are.

Intent Leads 52

Intent Leads Ideal Customer Profiles Intent Lead Ranking 52

Metadata

JANUARY 8, 2024

It’s time to say goodbye to the demand generation metrics you love B2B marketers are creatures of habit, and that includes leaning on the same metrics we’ve used for years to measure the impact of our demand generation strategies. Word-of-mouth inbound leads: How many people tell you they heard about you from a friend, colleague, or peer?

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Metadata

DECEMBER 8, 2021

What are the cost-per-Lead and cost-per-MQL? Demos and meetings booked. Exactly how you measure this will depend on whether you’re marketing software versus services; but, at the end of the day, your marketing needs to be generating high-intent leads. Is this sustainable for your budget? Lagging indicators.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98