6 Tips to Unify Sales and Marketing: Nail Your B2B Go-to-Market
DemandBase
AUGUST 21, 2020
What do the most successful B2B companies that sell into mid-market and enterprise accounts have in common? At the heart of every successful B2B business is a truly unified Sales and Marketing engine that drives growth. Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g.,
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