Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Act-On

SEPTEMBER 25, 2023

Read on to learn how manageable tasks like documenting buyer personas, developing a lead scoring system, and improving tech integrations can achieve the impossible: sales and marketing working together. Sales and Marketing Best Practices: Why Work Together? The “marketing vs. sales” challenge is a tale as old as B2B time.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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FEBRUARY 26, 2024

How to Find a Better Marketing Automation Solution Stop dreading your software. You deserve marketing automation that fits better with your team’s needs. The commission is usually based on the amount of clicks and/or leads delivered. What is Attribution in Marketing? What is a Demand-Side Platform?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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NOVEMBER 7, 2023

You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187