Anteriad

JANUARY 3, 2023

Predictive analytics promised that the innovative marketer would be able to “guess” which leads would be most valuable in filling even the most ambitious sales funnel. The cynic among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different? How does intent data work?

Intent Data 40

Intent Data Lead Generation Intent Lead Scoring 40

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Rev

JANUARY 18, 2023

Whether you’re working at a startup or a large enterprise, demand generation marketing is too good for business to ignore. So, despite being the best on the market, you struggle to hit your sales goals. Demand generation marketing is the process of creating interest in your brand and its offerings.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Terminus

JULY 25, 2018

Account-based marketing (ABM) is all the hype for B2B companies, and rightfully so. ABM is a strategy, not a specific tool — but technology has made it easy to identify, prioritize, target, and engage your best-fit target accounts, ultimately increasing revenue and customer retention.

Account Based Marketing 36

Account Based Marketing Ideal Customer Profiles Work Management Marketing Management 36

Launch Marketing

JULY 11, 2017

Account-Based Marketing (ABM) is a B2B strategy in which businesses target a clearly defined set of targeted accounts and create personalized campaigns focused on key decision makers within those accounts. Additionally, there are several key factors to consider when developing your target account list.

Account Based Marketing 48

Account Based Marketing Top of Funnel Enterprise Management Marketing Strategy 48

KoMarketing Associates

SEPTEMBER 12, 2016

When do you know there’s a good chance of generating interaction, winning a new customer and increasing your sales? Let’s take a look at using Twitter for B2B marketing leads: 1. Searching Twitter bios for job titles, interests and other factors can help you identify a core target audience. They’re Talking.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 120

Engagio

MAY 22, 2017

In 2006, SiriusDecisions introduced their revolutionary Demand Generation Waterfall, which defined the stages B2B orgs use to measure and optimize demand creation. Introducing the SiriusDecisions’ New Demand Unit Waterfall®. Engagement is the most meaningful metric to demonstrate interest within a account.

Lead Ranking 85

Lead Ranking Demand Marketing Qualified Leads Account Based Marketing 85

Zoominfo

MAY 21, 2021

But they’re not asking your sales team for help. The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. What if you could get ahead of this process? Try it Now What is Intent Data? When used correctly, B2B intent data boosts conversions and sales.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

LEADership

JUNE 16, 2015

Here is an insightful Infographic on the B2B Lead Generation Manifesto. In the complex and ever-evolving world of B2B, you also need a credo that becomes the cornerstone of how you measure everything you do and whether or not it makes the world a better place for your customers. Great sales people close business…let them.

Demand Generation 40

Demand Generation Demand Generation B2B Thought Leadership 40

Sales Engine

AUGUST 19, 2015

I have a friend in sales who continuously argues with me over the definition of what a Marketing Qualified Lead (MQL). As a salesperson, he simply cannot understand how someone that’s not qualified, but demonstrates interest by clicking on a link or downloading a report, can be counted as a qualified lead by any means.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 120

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. T imeline – And when will they need it?

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. T imeline – And when will they need it?

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Terminus

OCTOBER 30, 2017

Recently, we joined six other ABM Masters for a webinar to discuss how our B2B marketing and sale teams execute account-based strategies. Kristi Bjornaas , Marketing Manager at Reachforce. First, 4 Things to Know About Account-Based Marketing (ABM). The B2B buying process is more collaborative than ever.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20